Mike Osswald – Medium

Mike Osswald
in
Hanson Inc.

The future of Augmented Reality for selling complex products

Here are some new features that will make AR even better for marketing and sales.

8 min readMay 20, 2019

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The future of Augmented Reality for selling complex products

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Mike Osswald
in
Hanson Inc.

How Augmented Reality helps customers make purchase decisions for complex products

Manufacturers of complex products should know about AR’s specific benefits throughout the whole shopping journey

8 min readMay 14, 2019

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How Augmented Reality helps customers make purchase decisions for complex products

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Mike Osswald
in
Hanson Inc.

Supporting people with disabilities: Why you should include everyone’s needs in digital experiences

Learn how people with disabilities use technology, and the many problems they face.

7 min readFeb 18, 2019

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Supporting people with disabilities: Why you should include everyone’s needs in digital experiences

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Mike Osswald
in
Hanson Inc.

Before you invest in Marketing Automation and Personalization: Get your team and mindset ready…

To optimize your digital strategy for next-generation experiences: make sure your team can continuously optimize

6 min readFeb 7, 2019

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Before you invest in Marketing Automation and Personalization: Get your team and mindset ready…

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Mike Osswald
in
Hanson Inc.

Before you invest in Marketing Automation and Personalization: Fix your Content and Site Structure…

To optimize your digital strategy for next-generation experiences: Create more interactive content and site structure

7 min readFeb 7, 2019

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Before you invest in Marketing Automation and Personalization: Fix your Content and Site Structure…

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Mike Osswald
in
Hanson Inc.

Before you invest in Marketing Automation and Personalization: Know your customers (2/4)

To optimize your digital strategy for next-generation experiences: Create more granular profiles and trackable journeys

6 min readFeb 7, 2019

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Before you invest in Marketing Automation and Personalization: Know your customers (2/4)

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Mike Osswald
in
Hanson Inc.

Before you invest in Marketing Automation and Personalization: The 4 big things you need to do

To optimize your digital strategy for next-generation experiences: Start by mapping your Digital Ecosystem

6 min readFeb 7, 2019

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Before you invest in Marketing Automation and Personalization: The 4 big things you need to do

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Mike Osswald
in
Hanson Inc.

Your Quality Time: How social platforms steal your attention (and what you can do about it)

You’re not forced to use social media, but you might be addicted.

11 min readJan 30, 2019

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Your Quality Time: How social platforms steal your attention (and what you can do about it)

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Mike Osswald

Mike Osswald

Naturally Curious Experience Innovator & Digital Strategist– Thinking about digital engagement, IA, UX, XD, MarTech, B2B, IoT » Speaker who talks with his hands

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